Success in business comes down to being able to properly adjust one's internal operations and strategy in order to meet one's financial targets within the realities and texture of one's current environment--over and over again. It all starts with being able to clearly see what's so about one's situation--to "get real" about the landscape, challenges, and opportunities one finds oneself in. There are six main reasons people can't confront reality:
- Filtered information
- Selective hearing
- Wishful thinking
- Fear
- Emotional over-investment
- Unrealistic expectations of capital markets
