Think wrapping paper is a commodity? Think again...

I'm trying out some premium wrapping paper we bought off a school fund raiser. It's maybe a tad thicker than the Walgreens cheap stuff, has the snowflakes on the front, yada, yada...but wait...flip it over to start actually wrapping and what do we have here? One inch dotted gridlines are lightly printed across the whole roll. Now, even though I graduated from pre-school many years ago, I can actually cut a straight line so my packaging doesn't look like it was done by a bonobo. It's remarkable how simple and yet useful that is.