Showing posts with label Built to Last. Show all posts
Showing posts with label Built to Last. Show all posts

Wednesday, April 25, 2007

Are you a Time Teller or a Clock Builder?

I was a boy scout as a kid (and yes I got my Eagle) and loved to camp and learn about outdoor and survival skills. I remember, once, hearing about how some explorers could tell time by looking at the position of the Sun. I used to try doing this while I was out mowing yards (which seemed to be pretty much all the time) and I was always way off.

In the book Built to Last the authors propose that it really would be impressive if someone could look up in the sky to gauge the position of the sun and tell you what time it is. It would be even more impressive if they could do it consistently and with great accuracy. The person may even build a traveling show around it where they perform this feat for audiences all around the globe. But eventually, the "time teller" is going to retire or pass away and the traveling show will take its tent down for the last time and all the support cast will be out of a job.

The authors continue by suggesting an approach with a longer-term view: build a company that builds clocks.

Now, to be fair, I'd hate to see Andrea Bocelli stop all public performances and set up a school for aspiring tenors. This metaphor has some obvious limitations. But it's useful for us to take a look at our own work and honestly see if we're trying to hoard the knowledge, the power, remain the one and only subject matter expert, or if we're sharing, documenting, and collaborating.

The authors point out that the first approach is self-centered while the latter is focused upon the customer/employee/enterprise and their collective well-being.

Quick test to compare brands

Two quick thoughts as I'm reading through the book Built to Last by James C. Collins and Jerry I. Porras:

First, the authors ask the reader what comes to mind when you hear "Disney." For me it was Walt Disney, Mickey Mouse, Walt Disney World, and for some reason Michael Eisner. Then the authors ask the reader to do the same thing for Columbia.

Hmm...I've got nothing.

I don't think I've run across a better, quick test to determine the power of one's brand. This should give us all pause as we think about what image or associations our past and present supervisors, colleagues, vendors, etc. have when they hear our name. What brand image do we have? Is it, "Oh he's probably the most organized guy I've ever worked with..." or more like, "ummm...is he the one that was in purchasing a while back?"

If you follow Tom Peters (and I think we all should), we should be just as concerned about building a brand in our own little world as Disney was and is about there's.

Another test the authors propose is how woven into the fabric of your culture are you? In other words, it's hard to imagine popular culture without a Disney. It's pretty easy for me to imagine life without Columbia. How hard is it to imagine your field, your industry without you?