Friday, October 13, 2006

Quote from Benjamin Franklin

When speaking about his dilemma of being on a strict vegetarian diet and smelling freshly cooked cod (and eventually eating and enjoying the fish):

So convenient a thing it is to be a reasonable creature, since it enables one to find or make a reason for everything one has a mind to do.

This reminds me of the marketing axiom that people want a logical reason to justify their emotional decisions.


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